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Kaapstad
Kaapstad
Client
Client
© Toffey
© Toffey
Role
Role
Kaapstad was an experiment in urban imagination. A temporary takeover where the city stopped behaving and started playing. With Toffey, we helped shape the brand, identity and campaigns that invited people to look differently at familiar streets.
Art popped up where you didn’t expect it. Denim became architecture. Public space turned participatory. Kaapstad wasn’t about decoration — it was about activating curiosity and ownership.
A festival that didn’t ask for permission.
It simply appeared.
And then disappeared again, leaving the city slightly altered.
Kaapstad was an experiment in urban imagination. A temporary takeover where the city stopped behaving and started playing. With Toffey, we helped shape the brand, identity and campaigns that invited people to look differently at familiar streets.
Art popped up where you didn’t expect it. Denim became architecture. Public space turned participatory. Kaapstad wasn’t about decoration — it was about activating curiosity and ownership.
A festival that didn’t ask for permission.
It simply appeared.
And then disappeared again, leaving the city slightly altered.










