For the TextielMuseum in Tilburg, I worked on campaigns that shifted perception: from museum as archive to museum as living laboratory. Working with sound artists, dancers, photographers, filmmakers and textile makers.

The TextielLab is always in motion. Machines create a unique symphony of driving movements and subtle beeps, while makers and visitors move freely among colorful textile works. We captured this energy in a campaign with fresh photography and vibrant video — a warm invitation to the beating heart of the TextielMuseum.

The message: step into the making adventure and feel yourself woven into innovative textile art.