As a proud entrepreneur and inhabitant of Tilburg, it was an honor to help shape the brand of a city that is not easy to define. Often called the ugliest city in the Netherlands, Tilburg proves that beauty is not the point. Character is.

Tilburg is raw, rebellious and made by creators. Always open. Always in motion. From the largest heavy music festival in Europe to the biggest fair in the world, the city thrives on culture, contrast and energy.

Ticket to Tilburg became the main campaign to attract visitors, inviting people to experience the city as it truly is. Alongside this, Student in Tilburg and Make it in Tilburg were developed to attract students and entrepreneurs — positioning Tilburg as a place to study, start and stay.

City marketing without polish.
Honest, bold and unmistakably Tilburg.