A walk-through art maze sounded impossible — which made it irresistible. My dear friend and fellow entrepreneur Joep van Gorp brought the idea. I gave it a name. Toffey created the brand.

Doloris became an immersive, physical experience where getting lost is the point. A maze that bends perception, ignites curiosity, and invites play. What started as one daring experiment has grown into an international phenomenon, with multiple locations around the world.

Proof that when art dares to confuse, it can also deeply connect.